Marketing Fluff: Increasing your value per word
When you write, does everything that you put down on paper deliver exceptional value? Or is there a certain amount of low-value filler that invades your communications? There are three strategies that...
View ArticleChoosing your Marketing Voice
Have you ever considered why some emails resonate, and others seem just a bit off? While the general topic of copywriting has been handled here quite well, too often emails – especially ones that for...
View Article14 great reads on building influence and impact
Do your readers read beyond the first sentence or two? And do they care enough about your ideas to actually act on them? Writing is a critical engagement skill, so a small investment in time can make...
View ArticleClickbait Headlines Lose Trust
Have you ever been gulled into reading an article, blog post, or viewing a video because of the headline? Not the descriptive type of headline (such as Clickbait Headlines Lose Trust), but the kind...
View ArticleViewpoint: Corporate voice cop-outs, authenticity, and accountability
In his 2003 Australian best-seller Death Sentence: The Decay of Public Language, author Don Watson rails against lifeless, plastic corporate-speak. He complains that too often, organizations hide...
View ArticleThe Sharpest Point (2)
Have you ever listened to a presentation, and felt the signal-to-noise ratio could have been improved? Or have you ever delivered a critical presentation, and felt that you could have done better… but...
View ArticleHow journalists improve reader engagement
What is the one lesson that appears in every newspaper article, every magazine article, and for that matter, every bestselling book? Journalists and editors realize that they have to work...
View ArticleInclusive Communications – Avoiding the Uniformity Trap
As a speaker or writer, one of the most powerful techniques is to look for common cause with your audience. This may mean using words or imagery that conjure up something from a shared past, or play...
View Article13 Resources for Writers
Do you wish that you could be more effective with the written word? Have you always hated writing, from the first time your grade three teacher insisted you write two paragraphs on what you did...
View ArticleBrand values: reporter or columnist?
Would you rather be a reporter, or a columnist? Reporters have a great combination of investigative skills, communication skills, moxy, and pluck. Columnists are made from the same raw material, but...
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